Sidi Sport becomes partner of Eroica: a fusion of values, history, and passion for cycling. Looking to the past to inspire a new future for cycling.

Eroica was born in Tuscany, in Gaiole in Chianti, as a non-competitive cycling event inspired by classic cycling, capable of attracting thousands of athletes and enthusiasts from all over the world. A mix of tourism and tradition to spend days in freedom in the enchanting Tuscan hills.

The partnership between Sidi Sport and Eroica celebrates the sharing of values; it's a meeting between the past and renewal in the purest and most authentic cycling. Both value the roots of this extraordinary sport to explore new horizons, believe in the strength to never give up in the face of difficulties and to face challenges with determination, to experience the hardship and joy of the endeavor, to be active witnesses of a discipline in continuous evolution.

For Nicola Rosin, President of Eroica Srl: “Sidi represents the history of cycling. A brand tied to the greatest champions of the past. Beyond this, an excellent example of the ability to think and make products in Italy. A unique and prestigious positioning that fits perfectly with the world of Eroica and its values. This partnership makes us very proud, and we are sure it will make our entire community happy.”

Davide Rossetti, CEO of Sidi Sport: “Eroica is part of the history of great cycling events that aim to encourage social interaction and promote tourism; it is therefore a matter of pride for us to be among the event’s partners. We feel very close to the values, history, and great passion for two wheels that Eroica expresses and, we really like this ideal bridge that is created between the heroic past and the technological future of cycling.”