Seven young talents guided by two exceptional coaches toward the crucial 2026 competitive season, where they will face one of the most significant moments of their athletic careers. This is the new digital campaign that Caffè Borbone dedicates to the world of winter sports and all those daily challenges that test both body and mind, regardless of age, but at the same time, bring unforgettable successes and satisfaction. 

Alberto Tomba and Deborah Compagnoni, icons of Italian skiing, serve as mentors for a team that includes Robert Antonioli, ski mountaineering champion; Renè De Silvestro, Paralympic skiing champion; Arianna Fontana, short track speed skating champion; Rebecca Ghilardi and Filippo Ambrosini, figure skating champion pair; and Lisa Vittozzi, biathlon champion. 

Joining these young talents is Federica Brignone, the most successful Italian alpine skier of all time, with three Olympic medals, five World Championship medals, one Overall World Cup title, and three Specialty World Cups. Since last year, Federica Brignone has been a brand ambassador for Caffè Borbone, sharing the brand’s commitment to sustainability and environmental protection. 

Seated in front of a coffee, Alberto Tomba and Deborah Compagnoni share with their younger colleagues the secrets of a legendary career. A precious moment that, like every coffee break, provides the right boost of energy and enthusiasm—both for established champions and for everyday heroes who work tirelessly to reach new goals and overcome continuous challenges. 

The campaign is live on Caffè Borbone's main social media channels—Instagram, Facebook, and YouTube—and will be digitally planned throughout the season until October, featuring videos dedicated to each athlete, video talks, and snapshots of coffee moments. 

“When legends meet young talents, success stories that inspire the world are born. That’s why it will be truly exciting to accompany the Caffè Borbone team on this journey," says Marco Schiavon, CEO of Caffè Borbone. "The campaign tells many stories—the legacy of great champions like Deborah Compagnoni and Alberto Tomba, the present of those at the peak of their careers like Federica Brignone and Arianna Fontana, and the future of young athletes who are just beginning their professional growth but are already making a name for themselves. It is an invitation for everyone to dream, grow, and challenge themselves every day, remembering that heroes are not only those who conquer summits but also those who face life with simplicity and authenticity, courage, and passion. These are the everyday heroes we love to celebrate with our coffee.”