Callmewine: supply chain involvement as an essential element of ESG
Callmewine is an e-commerce platform specialising in the sale of wines and spirits and one of the market leaders in Italy. It joined the Italmobiliare Group at the end of 2020 and since then has integrated ESG levers into every area of the business. In March 2023 it was one of the first Italian platforms to achieve carbon neutrality, a result made possible by the combined effect of the many actions launched to reduce direct and indirect CO2 emissions and the purchase of CO2 credits to offset the company's entire carbon footprint for the two-year period 2023-24. In 2024, the company also joined the Science Based Targets initiative (SBTi), taking a commitment to pursue decarbonisation objectives aligned with the Paris Agreement, working to reduce the climate-altering effects of its activity along the entire value chain and achieving net zero by 2050.
This is a challenge that requires a synergistic approach from all players in the value chain and it is why Callmewine has launched a series of initiatives to involve and stimulate all of them to ask themselves questions on the evolution and resilience of the business. Among these the Callmewine Supplier Day, designed to support all stakeholders in the wine supply chain by sharing with them best practices to improve the environmental impact of the entire supply chain.
The first edition, in 2023, was organized in collaboration with the University of Gastronomic Sciences of Pollenzo and involved suppliers, producers, students and experts with the aim of stimulating reflections and comparisons on the challenges of the sector and the attitude with which to face them. At the end of October 2024, the initiative was re-proposed with a specific focus on packaging, highlighting the progress made by glass makers and paper processors to meet the needs of the wine supply chain, increasingly oriented towards packaging that guarantees the same safety and quality, but with a lower environmental impact. The meeting involved more than 60 Callmewine stakeholders from all over Italy and saw presentations by Laura Miotto, Marketing & Communication Manager of Verallia Italy, the European leader and the third largest global producer of glass packaging for beverages and food products, and Dominic Cantoro, Sales & Marketing Manager of NakPack®, a company that specializes in the production of cardboard packaging systems for the shipment of glass bottles. They explained how the choice of packaging can improve the environmental performance of the entire supply chain. Subsequently Michele Antonio Fino, Professor at the University of Gastronomic Sciences of Pollenzo, described the evolution of the regulatory framework, explaining how these changes can create opportunities for growth and development. The day ended with a speech by Mario Lanzarone, CEO of Callmewine, who emphasised Callmewine's commitment to inspire and stimulate the entire supply chain, offering ideas, suggestions and new possibilities, as well as spreading knowledge on regulations and future challenges. The goal is to encourage a path of collective action, sharing an open approach to innovation and growth for everyone involved.
