Moon Boot, the iconic Italian snowboot brand founded by Giancarlo Zanatta in 1969, celebrates the 50^th anniversary. Tecnica group seek an ambitious future, supported by further development of foreign markets, which today account for 80% of turnover, and also by the push of the product born for the mountain with an eye toward the fashionable world.

The anniversary spotlights turned on at the Leopolda station for the event “(R)evolutionary journey of an icon”, dedicated to the heritage of the brand inspired by the moon landing. The exhibition of 50 pieces that retraced the whole history of the brand with a vision projected towards the future, in an evening that recalled the lunar world, will accompany the event.

Throughout 2019 focus will be on the Anniversary: Moon Boot was present with a series of events also in the context of Design week at the opening of the Design Museum at the Milan Triennale: an exhibition that traces the history of the world from 1946 to 1981 through the iconic design objects created in those years, including, among the best examples of made in Italy, the Moon Boot.

«We are celebrating a historic moment for the brand, which has become an icon in the footwear sector. The strategy will center on the use of our products in the city and in different situations. Product distribution will focus on sports shops, but clothing and footwear stores will also show our products", explained Alberto Zanatta, president of the group and representative of the second generation of the family.

The next appointment will be the September Fashion week in Milan.

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